We created three different shoots for Empire State Building for Aerographics tour books and an ad campaign, The First Look, with RDA International. The tour book concentrated on architecture, views, and people experiencing the sights of this historic skyscraper.
The ad campaign was a full-on team collaboration with RDA. As no models were used. The persons in the ads were true visitors to the Empire State Building that signed model release before going up and seeing the view from the 72nd floor for the first time. The goal was to capture their first look over the edge.